/* HEYDAY — Botoks (and similar) service page (soft minimalism). */

/* ═══════════════════════════════════════════════
   Botoks HERO
   ═══════════════════════════════════════════════ */
.btx-hero {
  position: relative;
  padding: var(--space-10) 0 var(--space-16);
  background: var(--color-bg);
  overflow: hidden;
}
.btx-hero-cols {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: var(--space-8);
  align-items: center;
}
.btx-hero-cols__text { display: flex; flex-direction: column; gap: var(--space-5); }
.btx-hero-cols__media {
  border-radius: var(--radius-2xl);
  overflow: hidden;
  aspect-ratio: 5 / 6;
  max-height: 620px;
  background: var(--color-surface);
  box-shadow: var(--shadow-lg);
}
.btx-hero-cols__media img,
.btx-hero-cols__media video { width: 100%; height: 100%; object-fit: cover; }
.btx-hero-btns2 { display: flex; gap: 12px; flex-wrap: wrap; margin-top: var(--space-2); }

@media (max-width: 900px) {
  .btx-hero { padding: var(--space-10) 0 var(--space-16); }
  .btx-hero-cols { grid-template-columns: 1fr; gap: var(--space-8); }
}

/* ═══════════════════════════════════════════════
   Video block (inline / hero / wide)
   ═══════════════════════════════════════════════ */
.btx-vid {
  position: relative;
  border-radius: var(--radius-2xl);
  overflow: hidden;
  background: var(--color-surface);
  aspect-ratio: 16 / 10;
  box-shadow: var(--shadow-md);
}
.btx-vid--hero { aspect-ratio: 4 / 5; }
.btx-vid--wide { aspect-ratio: 16 / 9; max-width: 920px; margin: 0 auto; }
.btx-vid__poster { width: 100%; height: 100%; object-fit: cover; }
/* Hero loop video (немой автоплей-луп в первом блоке услуги) */
.btx-vid--loop .btx-vid__poster,
.btx-vid--loop .btx-vid__video {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.btx-vid--loop .btx-vid__video { opacity: 0; transition: opacity 0.6s ease; }
.btx-vid--loop .btx-vid__video.is-playing { opacity: 1; }
@media (prefers-reduced-motion: reduce) {
  .btx-vid--loop .btx-vid__video { display: none; }
}
.btx-vid__placeholder {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center; flex-direction: column; gap: 8px;
  background: linear-gradient(135deg, var(--color-surface-2), var(--color-surface));
  color: var(--color-text-secondary);
  font-style: italic;
  font-size: 0.9375rem;
}
.btx-vid__placeholder-icon { font-size: 2rem; opacity: 0.4; }
.btx-vid__play {
  position: absolute; top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 84px; height: 84px;
  background: rgba(255, 255, 255, 0.95);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  cursor: pointer;
  box-shadow: var(--shadow-md);
  transition: transform var(--transition-fast), background var(--transition-fast);
}
.btx-vid__play:hover { transform: translate(-50%, -50%) scale(1.05); background: #fff; }
.btx-vid__play-icon {
  width: 0; height: 0;
  margin-left: 6px;
  border-left: 22px solid var(--color-text);
  border-top: 13px solid transparent;
  border-bottom: 13px solid transparent;
}
.btx-vid__play-label {
  position: absolute;
  bottom: 16px;
  left: 50%;
  transform: translateX(-50%);
  padding: 6px 14px;
  background: rgba(43, 43, 43, 0.7);
  color: #fff;
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  border-radius: var(--radius-full);
}

/* ═══════════════════════════════════════════════
   Video trust strip
   ═══════════════════════════════════════════════ */
.btx-video-trust {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-6);
  justify-content: center;
  margin-top: var(--space-6);
}
.btx-video-trust__item {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 0.875rem;
  color: var(--color-text-secondary);
}
.btx-video-trust__check {
  width: 22px; height: 22px;
  background: var(--color-accent-light);
  color: var(--color-accent);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.75rem;
}

/* ═══════════════════════════════════════════════
   Master video small block
   ═══════════════════════════════════════════════ */
.btx-master-video {
  display: flex; flex-direction: column; gap: 10px;
  padding: var(--space-4);
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-lg);
}
.btx-master-video__label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-accent);
  font-weight: 500;
}
.btx-master-video__placeholder {
  position: relative;
  aspect-ratio: 16 / 9;
  border-radius: var(--radius-md);
  background: linear-gradient(135deg, var(--color-surface-2), var(--color-surface));
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
}
.btx-master-video__play-icon {
  width: 56px; height: 56px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.95);
  display: flex; align-items: center; justify-content: center;
  box-shadow: var(--shadow-sm);
}
.btx-master-video__hint { font-size: 0.8125rem; color: var(--color-text-tertiary); text-align: center; }

/* ═══════════════════════════════════════════════
   Procedure feature row (icon stats)
   ═══════════════════════════════════════════════ */
.proc-feat {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  padding: var(--space-6);
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-xl);
  text-align: center;
}
.proc-feat__icon {
  width: 48px; height: 48px;
  background: var(--color-accent-light);
  color: var(--color-accent);
  border-radius: var(--radius-md);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.5rem;
}
.proc-feat__title {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-text-tertiary);
}
.proc-feat__value { font-family: var(--font-serif); font-size: 1.25rem; font-weight: 500; color: var(--color-text); }

/* ═══════════════════════════════════════════════
   Procedure compare (tabs / panels)
   ═══════════════════════════════════════════════ */
.proc-compare-grid { display: flex; flex-direction: column; gap: var(--space-6); }
.proc-toggle { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; }
.proc-tab {
  padding: 10px 20px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--color-text-secondary);
  background: transparent;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-full);
  transition: all var(--transition-fast);
}
.proc-tab:hover { color: var(--color-text); border-color: var(--color-accent-mid); }
.proc-tab--active { background: var(--color-accent); border-color: var(--color-accent); color: var(--color-accent-on); }
.proc-panels { display: grid; }
.proc-panel { display: none; }
.proc-panel--active { display: block; }
.proc-rec {
  display: flex; align-items: center; gap: 14px;
  padding: var(--space-5) var(--space-6);
  background: var(--color-accent-light);
  border-radius: var(--radius-lg);
  font-size: 0.9375rem;
  color: var(--color-text);
}

/* ═══════════════════════════════════════════════
   Hair-type segmentation (cmp-*)
   ═══════════════════════════════════════════════ */
.cmp-step { display: flex; flex-direction: column; gap: 12px; margin-bottom: var(--space-6); align-items: center; }
.cmp-step__label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-text-tertiary);
  font-weight: 500;
}
.cmp-hair-types { display: flex; flex-wrap: wrap; gap: 8px; justify-content: center; }
.cmp-type-btn {
  padding: 10px 18px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--color-text-secondary);
  background: var(--surface-card);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-full);
  transition: all var(--transition-fast);
}
.cmp-type-btn:hover { color: var(--color-text); border-color: var(--color-accent-mid); }
.cmp-type-btn--active { background: var(--color-accent); border-color: var(--color-accent); color: #fff; }

/* ═══════════════════════════════════════════════
   Segmentation (seg-*)
   ═══════════════════════════════════════════════ */
/* Problem→service navigator. Cards are <button data-svc> — a click SELECTS a
   card (highlight) and reveals a description panel below; navigation happens
   only via the explicit link inside that panel, so the user can decide first.
   The current page's card is marked "Вы здесь"; the WhatsApp card is a direct <a>. */
.seg-cards {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr)); /* 8 cards → 4+4, equal cols */
  gap: var(--space-4);
}
.seg-card {
  position: relative;
  padding: var(--space-6);
  background: var(--surface-card);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-xl);
  cursor: pointer;
  display: flex; flex-direction: column; gap: 8px;
  height: 100%;
  text-align: left;            /* <button> defaults to center */
  text-decoration: none;
  color: inherit;
  transition: all var(--transition-fast);
}
.seg-card__title { font-family: var(--font-serif); font-size: 1.125rem; font-weight: 500; line-height: 1.25; margin: 0; }
.seg-card__hint { font-size: 0.8125rem; color: var(--color-text-secondary); line-height: 1.45; margin: 0; }

/* footer — the matched procedure + price (a label, not a link) */
.seg-card__route {
  margin-top: auto;
  padding-top: 12px;
  border-top: 1px solid var(--color-divider);
  display: flex; align-items: baseline; justify-content: space-between; gap: 10px;
}
.seg-card__route-service { font-size: 0.875rem; font-weight: 600; color: var(--color-accent); line-height: 1.3; }
.seg-card__route-price { font-size: 0.8125rem; color: var(--color-text-secondary); white-space: nowrap; }

/* selected card — ring survives the hover overrides (outline, not border/shadow) */
.seg-card--active { outline: 2px solid var(--color-accent); outline-offset: -2px; }

/* current service card */
.seg-card--current { background: var(--color-accent-light); }
.seg-card__here {
  align-self: flex-start;
  font-size: 0.6875rem; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--color-accent-on); background: var(--color-accent);
  padding: 3px 9px;
}
/* WhatsApp card stays a direct link — keep an arrow affordance */
a.seg-card .seg-card__route-service::before {
  content: "→"; margin-right: 6px; display: inline-block;
  transition: transform var(--transition-fast);
}
a.seg-card:hover .seg-card__route-service::before { transform: translateX(3px); }

/* ── description panel (revealed when a card is selected) ── */
.seg-detail { margin-top: var(--space-6); background: var(--color-surface-2); padding: var(--space-8); }
.seg-detail[hidden] { display: none; }
.seg-detail__panel { display: none; }
.seg-detail__panel--active {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: var(--space-8);
  align-items: start;
}
.seg-detail__title { font-family: var(--font-serif); font-size: 1.375rem; font-weight: 500; margin: 0 0 var(--space-3); line-height: 1.2; }
.seg-detail__desc { font-size: 0.9375rem; color: var(--color-text-secondary); line-height: 1.6; margin: 0; }
.seg-detail__tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: var(--space-4); }
.seg-detail__tags span { font-size: 0.8125rem; color: var(--color-accent); background: var(--color-accent-light); padding: 4px 10px; }
.seg-detail__cta {
  display: flex; flex-direction: column; gap: 6px;
  background: var(--surface-card); border: 1px solid var(--color-border); padding: var(--space-6);
}
.seg-detail__svc { font-family: var(--font-serif); font-size: 1.0625rem; font-weight: 500; }
.seg-detail__price { font-size: 0.875rem; color: var(--color-text-secondary); margin-bottom: var(--space-3); }
.seg-detail__cta .btn { margin-top: auto; }

@media (max-width: 900px) {
  .seg-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .seg-detail__panel--active { grid-template-columns: 1fr; gap: var(--space-5); }
}
@media (max-width: 520px) { .seg-cards { grid-template-columns: 1fr; } }

/* ═══════════════════════════════════════════════
   Hair Quiz (hq-* and btx-quiz-*)
   ═══════════════════════════════════════════════ */
.hq-wrap {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.4s cubic-bezier(0.4, 0, 0.2, 1);
}
.hq-wrap--open { max-height: 1200px; }

.hq-question {
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-xl);
  padding: var(--space-6);
  margin-bottom: var(--space-4);
}
.hq-label {
  font-family: var(--font-serif);
  font-size: 1.125rem;
  font-weight: 500;
  margin-bottom: var(--space-4);
  display: block;
}
.hq-opts { display: flex; flex-wrap: wrap; gap: 8px; }
.hq-opt {
  padding: 10px 18px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--color-text-secondary);
  background: transparent;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-full);
  cursor: pointer;
  transition: all var(--transition-fast);
}
.hq-opt:hover { color: var(--color-text); border-color: var(--color-accent-mid); }
.hq-opt--active { background: var(--color-accent); border-color: var(--color-accent); color: #fff; }

.btx-quiz-section {
  display: none;
  padding: var(--space-12) 0;
  background: var(--color-surface);
}
.btx-quiz-section--open { display: block; }
.btx-quiz-section__inner {
  max-width: 760px;
  margin: 0 auto;
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-2xl);
  padding: var(--space-10);
  box-shadow: var(--shadow-md);
  position: relative;
}
.btx-quiz-section__close {
  position: absolute;
  top: 18px; right: 18px;
  width: 36px; height: 36px;
  background: var(--color-surface);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  cursor: pointer;
  color: var(--color-text-secondary);
  transition: all var(--transition-fast);
}
.btx-quiz-section__close:hover { background: var(--color-accent); color: #fff; }

.btx-quiz__head { text-align: center; margin-bottom: var(--space-6); }
.btx-quiz__start-h { font-family: var(--font-serif); font-size: 1.75rem; font-weight: 500; line-height: 1.15; margin: 0 0 10px; }
.btx-quiz__start-sub { font-size: 1rem; color: var(--color-text-secondary); line-height: 1.55; }
.btx-quiz__micro { font-size: 0.75rem; color: var(--color-text-tertiary); margin-top: 14px; }

.btx-quiz__progress-bg {
  height: 4px;
  background: var(--color-divider);
  border-radius: var(--radius-full);
  overflow: hidden;
  margin-bottom: var(--space-6);
}
.btx-quiz__progress-fill {
  height: 100%;
  background: var(--color-accent);
  border-radius: var(--radius-full);
  transition: width 0.3s ease;
}
.btx-quiz__step-lbl { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--color-text-tertiary); margin-bottom: 8px; display: block; }
.btx-quiz__step { display: flex; flex-direction: column; gap: var(--space-5); }
.btx-quiz__q { font-family: var(--font-serif); font-size: 1.375rem; font-weight: 500; line-height: 1.25; margin: 0; }
.btx-quiz__opts { display: flex; flex-direction: column; gap: 10px; }
.btx-quiz__opt {
  display: grid;
  grid-template-columns: 40px 1fr;
  align-items: center;
  gap: 14px;
  padding: 14px 18px;
  background: transparent;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-md);
  text-align: left;
  cursor: pointer;
  transition: all var(--transition-fast);
}
.btx-quiz__opt:hover { border-color: var(--color-accent-mid); background: var(--color-surface); }
.btx-quiz__opt--active {
  background: var(--color-accent-light);
  border-color: var(--color-accent);
}
.btx-quiz__opt-ico { font-size: 1.5rem; color: var(--color-accent); }
.btx-quiz__opt-lbl { font-size: 0.9375rem; font-weight: 500; color: var(--color-text); line-height: 1.3; }
.btx-quiz__opt-sub { font-size: 0.8125rem; color: var(--color-text-secondary); line-height: 1.4; margin-top: 2px; }

.btx-quiz__trust {
  margin-top: var(--space-4);
  padding-top: var(--space-4);
  border-top: 1px solid var(--color-divider);
  font-size: 0.75rem;
  color: var(--color-text-tertiary);
  text-align: center;
}

.btx-quiz__result { text-align: center; padding: var(--space-4) 0; display: flex; flex-direction: column; gap: var(--space-3); }
.btx-quiz__result-label { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--color-text-tertiary); }
.btx-quiz__result-proc { font-family: var(--font-serif); font-size: 2rem; font-weight: 500; line-height: 1.1; color: var(--color-text); }
.btx-quiz__result-price { font-family: var(--font-serif); font-size: 1.5rem; font-weight: 500; color: var(--color-accent); }
.btx-quiz__result-reasons {
  margin-top: var(--space-4);
  text-align: left;
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: var(--space-4);
  background: var(--color-surface);
  border-radius: var(--radius-md);
}
.btx-quiz__result-actions { display: flex; gap: 12px; justify-content: center; margin-top: var(--space-4); flex-wrap: wrap; }

/* ═══════════════════════════════════════════════
   Price tiers
   ═══════════════════════════════════════════════ */
.price-tiers {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--space-5);
  max-width: 1100px;
  margin: 0 auto;
}
.price-tier {
  position: relative;
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-2xl);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: box-shadow var(--transition-base), transform var(--transition-base);
}
.price-tier:hover { box-shadow: var(--shadow-md); transform: translateY(-2px); }
.price-tier--popular {
  border-color: var(--color-accent);
  background: var(--color-accent-light);
  box-shadow: var(--shadow-md);
}
.price-tier__badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  padding: 5px 14px;
  background: var(--color-accent);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: var(--radius-full);
  white-space: nowrap;
}
.price-tier__name { font-family: var(--font-serif); font-size: 1.5rem; font-weight: 500; line-height: 1.2; margin: 0; }
.price-tier__price { font-family: var(--font-serif); font-size: 2.5rem; font-weight: 500; color: var(--color-text); line-height: 1; }
.price-tier__price-note { font-size: 0.8125rem; color: var(--color-text-tertiary); }
.price-tier__divider {
  height: 1px;
  background: var(--color-divider);
  margin: 4px 0;
}
.price-tier__features {
  display: flex; flex-direction: column; gap: 10px;
  font-size: 0.9375rem;
  color: var(--color-text);
  line-height: 1.5;
}
.price-tier__features li {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 10px;
}
.price-tier__features li::before {
  content: '✓';
  color: var(--color-accent);
  font-weight: 600;
  font-size: 0.875rem;
}
.price-tier__cta { margin-top: auto; width: 100%; }

.price-why { margin-top: var(--space-12); }
.price-why__title { font-family: var(--font-serif); font-size: 1.375rem; font-weight: 500; text-align: center; margin-bottom: var(--space-6); }
.price-why__items { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-5); }
.price-why__item {
  display: flex; flex-direction: column; gap: 8px;
  padding: var(--space-5);
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-lg);
}
.price-why__icon {
  width: 40px; height: 40px;
  background: var(--color-accent-light);
  color: var(--color-accent);
  border-radius: var(--radius-md);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.25rem;
}

@media (max-width: 900px) {
  .price-tiers { grid-template-columns: 1fr; }
  .price-why__items { grid-template-columns: 1fr; }
}

/* ═══════════════════════════════════════════════
   Calculator (btx-calc)
   ═══════════════════════════════════════════════ */
.btx-calc {
  max-width: 760px;
  margin: 0 auto;
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-2xl);
  padding: var(--space-10);
  box-shadow: var(--shadow-md);
}
.btx-calc__step { margin-bottom: var(--space-6); }
.btx-calc__step-label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-text-tertiary);
  font-weight: 500;
  margin-bottom: 10px;
  display: block;
}
.btx-calc__btns { display: flex; flex-wrap: wrap; gap: 8px; }
.btx-calc__len-btn,
.btx-calc__cond-btn {
  padding: 11px 18px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--color-text);
  background: transparent;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-md);
  cursor: pointer;
  transition: all var(--transition-fast);
}
.btx-calc__len-btn:hover,
.btx-calc__cond-btn:hover { border-color: var(--color-accent-mid); }
.btx-calc__btn--active { background: var(--color-accent); border-color: var(--color-accent); color: #fff; }

.btx-calc__result {
  margin-top: var(--space-6);
  padding: var(--space-6);
  background: var(--color-surface-2);
  border-radius: var(--radius-lg);
  text-align: center;
}
.btx-calc__price-label { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--color-text-tertiary); margin-bottom: 6px; display: block; }
.btx-calc__price { font-family: var(--font-serif); font-size: 2.5rem; font-weight: 500; color: var(--color-text); line-height: 1; }
.btx-calc__time-wrap { margin-top: 8px; font-size: 0.875rem; color: var(--color-text-secondary); }
.btx-calc__note { margin-top: 12px; font-size: 0.75rem; color: var(--color-text-tertiary); }

@media (max-width: 600px) {
  .btx-calc { padding: var(--space-6); }
}

/* ═══════════════════════════════════════════════
   Cases (btx-cases) + filter
   ═══════════════════════════════════════════════ */
.btx-cases { padding: var(--space-20) 0; }
.btx-filter { display: flex; flex-direction: column; gap: var(--space-3); margin-bottom: var(--space-8); }
.btx-filter__group { display: flex; flex-wrap: wrap; gap: 6px; align-items: center; }
.btx-filter__label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-text-tertiary);
  font-weight: 500;
  margin-right: 10px;
}
.btx-filter__btn {
  padding: 7px 14px;
  font-size: 0.8125rem;
  font-weight: 500;
  color: var(--color-text-secondary);
  background: transparent;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-full);
  transition: all var(--transition-fast);
}
.btx-filter__btn:hover { color: var(--color-text); border-color: var(--color-accent-mid); }
.btx-filter__btn--active { background: var(--color-accent); border-color: var(--color-accent); color: #fff; }

.case-card__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 8px;
}
.case-card__tag {
  padding: 4px 10px;
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  background: var(--color-surface);
  color: var(--color-text-secondary);
  border-radius: var(--radius-full);
  font-weight: 500;
}

/* ═══════════════════════════════════════════════
   Lightbox (btx-lb)
   ═══════════════════════════════════════════════ */
.btx-lb {
  display: none;
  position: fixed;
  inset: 0;
  background: rgba(43, 43, 43, 0.92);
  z-index: 1000;
  align-items: center;
  justify-content: center;
  padding: var(--space-6);
}
.btx-lb.is-open { display: flex; }
.btx-lb__img {
  max-width: 90vw;
  max-height: 80vh;
  border-radius: var(--radius-lg);
  object-fit: contain;
}
.btx-lb__close,
.btx-lb__prev,
.btx-lb__next {
  position: absolute;
  width: 44px; height: 44px;
  background: rgba(255, 255, 255, 0.15);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  color: #fff;
  cursor: pointer;
  transition: background var(--transition-fast);
}
.btx-lb__close:hover,
.btx-lb__prev:hover,
.btx-lb__next:hover { background: rgba(255, 255, 255, 0.3); }
.btx-lb__close { top: 24px; right: 24px; }
.btx-lb__prev { left: 24px; top: 50%; transform: translateY(-50%); }
.btx-lb__next { right: 24px; top: 50%; transform: translateY(-50%); }
.btx-lb__caption {
  position: absolute;
  bottom: 30px;
  left: 50%;
  transform: translateX(-50%);
  color: #fff;
  text-align: center;
  display: flex;
  flex-direction: column;
  gap: 4px;
  max-width: 90vw;
}
.btx-lb__proc { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255, 255, 255, 0.7); }
.btx-lb__problem { font-family: var(--font-serif); font-size: 1.25rem; font-weight: 500; }
.btx-lb__counter { font-size: 0.8125rem; color: rgba(255, 255, 255, 0.6); }

/* ═══════════════════════════════════════════════
   Reviews — text + video
   ═══════════════════════════════════════════════ */
.rv-text-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--space-5);
}
.rv-text-card {
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-xl);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.rv-text-card__stars { color: var(--color-accent); letter-spacing: 1px; font-size: 0.875rem; }
.rv-text-card__text { font-size: 0.9375rem; color: var(--color-text-secondary); line-height: 1.55; margin: 0; }
.rv-text-card__author { font-size: 0.875rem; font-weight: 500; color: var(--color-text); margin-top: auto; padding-top: 12px; border-top: 1px solid var(--color-divider); }
.rv-text-card__source { font-size: 0.75rem; color: var(--color-text-tertiary); }

.rv-video-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: var(--space-5);
  margin-bottom: var(--space-8);
}
.rv-video-card {
  position: relative;
  aspect-ratio: 4 / 5;
  border-radius: var(--radius-xl);
  overflow: hidden;
  background: var(--color-surface-2);
  cursor: pointer;
  transition: transform var(--transition-base);
}
.rv-video-card:hover { transform: translateY(-2px); }
.rv-video-card__play {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
}
.rv-video-card__play::before {
  content: '';
  width: 60px; height: 60px;
  background: rgba(255, 255, 255, 0.95);
  border-radius: 50%;
  display: block;
  box-shadow: var(--shadow-md);
}
.rv-video-card__label {
  position: absolute;
  bottom: 16px; left: 16px; right: 16px;
  color: #fff;
  font-family: var(--font-serif);
  font-size: 1rem;
  font-weight: 500;
  z-index: 2;
}

@media (max-width: 900px) {
  .rv-text-grid { grid-template-columns: repeat(2, 1fr); }
  .rv-video-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .rv-text-grid,
  .rv-video-grid { grid-template-columns: 1fr; }
}

/* ═══════════════════════════════════════════════
   Articles preview
   ═══════════════════════════════════════════════ */
.btx-articles {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--space-5);
}
.btx-article-card {
  background: var(--surface-card);
  border: 1px solid var(--color-border-light);
  border-radius: var(--radius-xl);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: box-shadow var(--transition-base), transform var(--transition-base);
}
.btx-article-card:hover { box-shadow: var(--shadow-md); transform: translateY(-2px); }
.btx-article-card__tag {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-accent);
  font-weight: 500;
}
.btx-article-card__title { font-family: var(--font-serif); font-size: 1.125rem; font-weight: 500; line-height: 1.3; margin: 0; }
.btx-article-card__excerpt { font-size: 0.875rem; color: var(--color-text-secondary); line-height: 1.5; margin: 0; }
.btx-article-card__arrow {
  margin-top: auto;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--color-accent);
}

@media (max-width: 900px) { .btx-articles { grid-template-columns: 1fr; } }

/* ═══════════════════════════════════════════════
   Conversion strip (sticky-ish CTA)
   ═══════════════════════════════════════════════ */
.conv-strip {
  padding: var(--space-12) 0;
  background: var(--color-text);
  color: #fff;
}
.conv-strip__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-6);
  flex-wrap: wrap;
}
.conv-strip__title { font-family: var(--font-serif); font-size: 1.625rem; font-weight: 500; color: #fff; margin: 0; line-height: 1.2; }
.conv-strip__sub { font-size: 0.9375rem; color: rgba(255, 255, 255, 0.7); line-height: 1.5; margin-top: 6px; }
.conv-strip__actions { display: flex; gap: 12px; flex-wrap: wrap; }
.conv-strip__btn-tg {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 14px 24px;
  background: rgba(255, 255, 255, 0.1);
  color: #fff;
  border-radius: var(--radius-md);
  font-size: 0.9375rem;
  font-weight: 500;
  transition: background var(--transition-fast);
}
.conv-strip__btn-tg:hover { background: rgba(255, 255, 255, 0.2); color: #fff; }

.conv-cta { text-align: center; max-width: 720px; margin: 0 auto; padding: var(--space-12) 0; }
.conv-cta__title { font-family: var(--font-serif); font-size: var(--fs-h2); font-weight: 500; line-height: 1.1; margin: 0 0 var(--space-3); }
.conv-cta__sub { font-size: 1.0625rem; color: var(--color-text-secondary); line-height: 1.55; margin: 0 0 var(--space-6); }
.conv-cta__actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

@media (max-width: 700px) {
  .conv-strip__inner { flex-direction: column; align-items: flex-start; }
}

/* ════════════════════════════════════════════════════════════════
   WARM-MINIMAL OVERRIDES (Aesop redesign, 2026-06-21)
   Flat surfaces, hairlines, square chips, numbered/none icons.
   ════════════════════════════════════════════════════════════════ */

/* flat media / video placeholders (kill gradients + scale + shadows) */
.btx-hero-cols__media, .btx-vid, .btx-master-video__placeholder,
.rv-video-card, .btx-lb__img { box-shadow: none; }
.btx-vid__placeholder,
.btx-master-video__placeholder { background: var(--color-surface-2); }
.btx-vid__play, .btx-master-video__play-icon { box-shadow: none; }
.btx-vid__play:hover { transform: translate(-50%, -50%); }
.btx-vid__placeholder-icon { display: none; }

/* square every pill chip / tag / badge */
.proc-tab, .cmp-type-btn, .hq-opt, .btx-filter__btn, .case-card__tag,
.btx-quiz__progress-bg, .btx-quiz__progress-fill, .btx-vid__play-label,
.seg-personal__badge, .price-tier__badge, .proc-rec, .btx-quiz__opt {
  border-radius: 0;
}

/* no hover lift anywhere on service pages */
.price-tier:hover, .btx-article-card:hover, .rv-video-card:hover,
.seg-card:hover {
  transform: none;
  box-shadow: none;
  border-color: var(--color-accent-mid);
}
.price-tier, .btx-article-card, .rv-text-card, .seg-card,
.hq-question, .proc-feat, .price-why__item { border-color: var(--color-border); }

/* — Segmentation cards: emoji → numbered index — */
.seg-cards { counter-reset: seg-c; }
.seg-card { counter-increment: seg-c; }
.price-why__items { counter-reset: pw-c; }
.price-why__item { counter-increment: pw-c; }
.seg-card__icon, .price-why__icon {
  background: transparent;
  width: auto;
  height: auto;
  justify-content: flex-start;
  border-radius: 0;
  font-size: 0;
  line-height: 1;
  margin: 0 0 4px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--color-divider);
}
.seg-card__icon::before, .price-why__icon::before {
  font-family: var(--font-sans);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: var(--color-accent);
}
.seg-card__icon::before  { content: counter(seg-c, decimal-leading-zero); }
.price-why__icon::before { content: counter(pw-c, decimal-leading-zero); }
.seg-card--active .seg-card__icon { background: transparent; }
.seg-card--active .seg-card__icon::before { color: var(--color-accent-hover); }

/* — Non-list icons: just drop the emoji square — */
.proc-feat__icon, .master-eeat__icon, .btx-quiz__opt-ico { display: none; }
.btx-quiz__opt { grid-template-columns: 1fr; }

/* flatten the round tinted "check" bullets to a clay glyph */
.btx-video-trust__check {
  background: transparent;
  border-radius: 0;
  width: auto; height: auto;
  color: var(--color-accent);
}

/* active states use clay fill — keep readable cream text */
.proc-tab--active, .cmp-type-btn--active, .hq-opt--active,
.btx-filter__btn--active, .btx-calc__btn--active, .proc-tab--active {
  color: var(--color-accent-on);
}

/* Parallel-option cards lead with the heading (no index) */
.seg-card__icon, .price-why__icon { display: none; }

/* Touch targets: 44px minimum for chips/tabs on coarse pointers */
@media (pointer: coarse) {
  .btx-filter__btn,
  .btx-calc__len-btn, .btx-calc__cond-btn,
  .cmp-type-btn,
  .proc-tab {
    min-height: 44px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
  }
}